Subscribers do not open emails to read pitches; they open them to be entertained. By combining fascinating stories, controversial takes, and valuable market insights, the reader stays engaged until they reach the call to action. 3. Mastering the Infinite Segue
This content is designed to be a "Newsletter Issue" or a deep-dive email sequence based on the core principles Ben teaches in those early editions.
The phrase "ben settle email players 1 15 new" is a deep-dive search term likely used by dedicated fans, serious copywriters, or potential investors looking for a valuable and rare asset. It encapsulates the search for the foundational first 15 issues of one of the most unique and contrarian marketing newsletters in the world, in pristine or "new" condition. ben settle email players 1 15 new
Settle emphasizes that how you write is more important than the tools you use. He often references a specific psychological technique on "page 12 in the January 'Email Players' issue" that demonstrates how to ethically use persuasion principles to keep customers engaged. The focus is on understanding human nature, not tracking split-test data.
Ben Settle is a highly respected email marketer and copywriter with over two decades of experience in the industry. He has worked with numerous top marketers and businesses, helping them to craft effective email campaigns that drive results. Ben is known for his unique approach to email marketing, which focuses on building relationships with subscribers and providing value through his emails. Subscribers do not open emails to read pitches;
: It details 24 ways to make money with email, including unique subject lines and "weird" openings that force engagement. List Building & Bonding (Issues 2–6)
In his own words, "Email Players" isn't cheap, and it's not a one-time purchase. It is a long-term investment for serious marketers, copywriters, and business owners. Each monthly issue is designed to "go deep" on a specific topic related to email marketing, helping readers "kill it in email marketing" by exploring fundamental principles and powerful psychological triggers, rather than just surface-level tactics. Mastering the Infinite Segue This content is designed
But a hypothetical email from him—one with the subject line —would be a masterclass in psychological jujitsu. Let’s break down what that email would actually be doing beneath the surface.
Settle’s method revolves around the concept of becoming a "welcome guest" in a subscriber's inbox rather than a "persistent pest". Key principles taught in these foundational issues include:
In the world of direct response marketing, Ben Settle is often referred to as a "light heavyweight champion" of email copywriting. His flagship product, the , has become a staple for aggressive marketers who want to turn their email lists into reliable, high-converting assets.
If you want, I can: draft subject lines for these 15 emails, write the full copy for a 15-email launch sequence for a specific product, or turn this blueprint into a one-page checklist you can print and use. Which would you like?