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About
TV9 Network

Promoted by Associated Broadcasting Company Pvt Ltd (ABCL), TV9 Network is the biggest news network in our country.
The network owns and operates one national Hindi news channel TV9 Bharatvarsh and five regional channels, comprising TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and the recently launched TV9 Bangla.
While most of the TV9 network channels are leaders in their respective markets, the national channel, TV9 Bharatvarsh, recently scripted history by emerging as the undisputed leader among National Hindi news channels - ending a legacy of 22 years.
Matching its leadership in the news broadcasting industry, TV9 Network has taken equally significant strides in the digital news space as well. Know More

TV9 Network
Source for TV9 NetworkSOURCE: BARC IND (TV), TG: NCCS ALL 15+, MARKET: INDIA (U+R), WEEK 1 -18’ 24, 6-24H, 4 WEEKS ROLLING AVERAGE, RANK BASIS AVERAGE WEEKLY AMA OF GEN NEWS & REG NEWS NETWORK Source for all channelsSOURCE: BARC IND (TV), TG: NCCS ALL 15+, RESPECTIVE CHANNEL MARKET, WEEK 17 -18’ 24, 6-24H, 4 WEEKS ROLLING AVERAGE, RANK BASIS AVERAGE WEEKLY AMA OF NEWS CHANNELS IN MARKET
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Message from

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India is a nation in transition. Led by strong and decisive leaders, the country is embracing a throbbing private sector, bounding entrepreneurial spirit, burgeoning middle-class consumers and a digital revolution. These mirror the collective aspiration for a global leadership role for India.
The news media's role is paramount in the context of profound changes that engulf us. This presents exciting opportunities to design new services that thrive at the tri-junction of journalism, technology and presentation.
This emerging landscape actually calls for a reset in the media order. I believe the new paradigm mandates a change in the way both the journalist and the consumer create and consume news.
I believe in challenging the status quo to embrace disruption. Bucking the trend is an imperative. That is the mantra we follow at TV9 Network. It has given us handsome results. Read Full Message

Barun Das

Barun Das

Engaging. Enriching

Our Products

Broadcast

Broadcast

TV9 Network is India's biggest news network of reach and repute hosting marquee pan India brands. It is India's truly language differentiated television news network with majority of services being undisputed leaders while newly launched TV9 Bangla is climbing up the charts. TV9 Bharatvarsh, flagship Hindi channel, scripted history earlier this year dislodging legacy players of 22 years.

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Digital

Digital

TV9 Digital is the fastest news network to scale 100 million unique monthly visitors. It has embarked on a mega expansion plan beefing up its existing offerings while adding new services. Proposed services will be in the realm of B2B and B2C focusing on emerging consumer segments.

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Ott

Ott

TV9 has launched an audacious OTT foray offering two unique products. Recently launched, News9 Plus, is India's first of its kind English video news magazine. Money9, India's first multi-media and multi-language service enables financial well-being of 1.3 billion people of India.

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Backroom Casting Mariah -

Note: This is a dramatized draft for a fictional dark thriller/horror short. The "backroom casting" genre is often used to critique exploitation in creative industries. Please adjust tone and content for your specific project needs.

If you’ve spent any time in the darker corners of Reddit, TikTok, or YouTube horror communities, you’ve likely seen the name whispered: Mariah. No last name. No follow-up film. Just a single, haunting entry in the infamous "Backroom Casting" series.

: This refers to a specific performer who appeared in one of the franchise's most viewed and widely circulated video segments during the peak of its internet dominance.

As search engines like Google and Bing evolved, auto-complete algorithms began suggesting popular user searches. Because so many people were looking for this specific video, typing "backroom casting..." automatically filled in "mariah" for millions of users worldwide, further inflating its search volume and creating curiosity among people who had never even heard of it. The Celebrity Urban Legend

As the music industry continues to evolve, it's essential that we prioritize fairness, transparency, and artistic integrity. By promoting a more level playing field, we can ensure that talented artists are given the opportunity to succeed on their own merit, rather than relying on backroom deals and industry connections.

For viewers, this formula functions as a sexual fantasy revolving around the ultimate abuse of industry power. For the performer, however, it is a scripted but demanding performance that requires navigating a highly charged and psychologically complex narrative.

So, what is the truth behind the "Backroom Casting Mariah" video? Is it a masterclass in performance art, a genuine case of exploitation caught on tape, or something in between?

A hopeful aspiring model named Mariah discovers that the line between a "private screening" and a trap is thinner than she imagined.

One of the most popular theories is that Mariah was holding exclusive auditions for a hypothetical music project, possibly a compilation album or a reality TV show. Some claim that these auditions were invitation-only, with select hopefuls receiving mysterious phone calls or emails inviting them to meet with Mariah or her team.

Understanding this phenomenon requires untangling the facts from the internet myths that grew around it. The Origin of the Search Term

Because the video became a viral sensation on early tube sites and peer-to-peer sharing networks, millions of users searched for it using this exact combination of keywords. Why It Became a Viral Phenomenon

One of the strangest subplots of this search term is the persistent rumor linking it to pop superstar .

The history of born from search engines.

Start with the basic creepypasta and then expand to various fan sites, forums (like Reddit), and YouTube videos that discuss the Backrooms.

The most significant obstacle in analyzing "Backroom Casting Mariah" is the distinct lack of a paper trail. The keyword itself appears to be a cipher with little to no verifiable information online. A comprehensive search reveals no official scene description, no cast listing, and no mainstream media coverage for a specific video by that name. This obscurity is not accidental.

The emergence of free video-sharing platforms allowed specific scenes to be clipped, shared, and re-uploaded millions of times. The "Mariah" episode was frequently featured on the homepages of these platforms, embedding the name into the search algorithms of the era. 3. Algorithms and Auto-Complete

Note: This is a dramatized draft for a fictional dark thriller/horror short. The "backroom casting" genre is often used to critique exploitation in creative industries. Please adjust tone and content for your specific project needs.

If you’ve spent any time in the darker corners of Reddit, TikTok, or YouTube horror communities, you’ve likely seen the name whispered: Mariah. No last name. No follow-up film. Just a single, haunting entry in the infamous "Backroom Casting" series.

: This refers to a specific performer who appeared in one of the franchise's most viewed and widely circulated video segments during the peak of its internet dominance.

As search engines like Google and Bing evolved, auto-complete algorithms began suggesting popular user searches. Because so many people were looking for this specific video, typing "backroom casting..." automatically filled in "mariah" for millions of users worldwide, further inflating its search volume and creating curiosity among people who had never even heard of it. The Celebrity Urban Legend

As the music industry continues to evolve, it's essential that we prioritize fairness, transparency, and artistic integrity. By promoting a more level playing field, we can ensure that talented artists are given the opportunity to succeed on their own merit, rather than relying on backroom deals and industry connections.

For viewers, this formula functions as a sexual fantasy revolving around the ultimate abuse of industry power. For the performer, however, it is a scripted but demanding performance that requires navigating a highly charged and psychologically complex narrative.

So, what is the truth behind the "Backroom Casting Mariah" video? Is it a masterclass in performance art, a genuine case of exploitation caught on tape, or something in between?

A hopeful aspiring model named Mariah discovers that the line between a "private screening" and a trap is thinner than she imagined.

One of the most popular theories is that Mariah was holding exclusive auditions for a hypothetical music project, possibly a compilation album or a reality TV show. Some claim that these auditions were invitation-only, with select hopefuls receiving mysterious phone calls or emails inviting them to meet with Mariah or her team.

Understanding this phenomenon requires untangling the facts from the internet myths that grew around it. The Origin of the Search Term

Because the video became a viral sensation on early tube sites and peer-to-peer sharing networks, millions of users searched for it using this exact combination of keywords. Why It Became a Viral Phenomenon

One of the strangest subplots of this search term is the persistent rumor linking it to pop superstar .

The history of born from search engines.

Start with the basic creepypasta and then expand to various fan sites, forums (like Reddit), and YouTube videos that discuss the Backrooms.

The most significant obstacle in analyzing "Backroom Casting Mariah" is the distinct lack of a paper trail. The keyword itself appears to be a cipher with little to no verifiable information online. A comprehensive search reveals no official scene description, no cast listing, and no mainstream media coverage for a specific video by that name. This obscurity is not accidental.

The emergence of free video-sharing platforms allowed specific scenes to be clipped, shared, and re-uploaded millions of times. The "Mariah" episode was frequently featured on the homepages of these platforms, embedding the name into the search algorithms of the era. 3. Algorithms and Auto-Complete

Leaders

Business Edge

Vikram K

Vikram K

COO National & International, TV9 Network
Amit Tirpathi

Amit Tirpathi

Chief Revenue Officer, TV9 Network
Sivananda L

Sivananda L

Chief Financial Officer, TV9 Network
Badari Prasad S

Badari Prasad S

CTO, TV9 Network
Bhushan Khot

Bhushan Khot

Business Head, TV9 Marathi
Devleena S

Devleena S Majumder

CHRO,TV9 Network
Hemant Sajnani

Hemant Sajnani

CTO, TV9 Digital
Media

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