Ben Settle - Email Players 1 - 15 [portable]

A central pillar is the "daily email" habit. Settle argues that if subscribers like your content, they can't get enough of it; frequent mailing establishes authority and keeps your brand top-of-mind.

: It should be entertaining, regular, and personality-driven.

Named after the famous sitcom about "nothing," Settle details how to take mundane, everyday occurrences—a trip to the grocery store, an annoying customer service call, or a movie review—and extract a profound marketing lesson from it.

Today, a quick scan of secondary marketplaces like eBay shows the tremendous value of these artifacts. Single issues from the early 2010s, such as the May 2013 edition, are listed for significant prices, while bulk packs and the "Legacy Series" books (which compile some of the rules from those early issues) are highly sought after by copywriters and marketers who missed the initial run.

The marketing world loves "product launches" with webinars, countdown timers, and scarcity carts. Settle hates them. Ben Settle - Email Players 1 - 15

If you want to apply these concepts to your own marketing, let me know: What are you currently writing for?

For modern marketers burned out by AI-generated fluff and metric obsession, these early issues offer a breath of stale coffee and napalm. Just don’t expect to feel warm and fuzzy. As Settle writes on page one of issue #1: “I don’t want to be your friend. I want to make you money. Now shut up and read.”

Once the structural habits are formed, the next phase of the newsletter tackles the second biggest hurdle marketers face: What do I actually write about every day? 1. Mining Daily Life for "Email Gold"

To help you apply these principles to your specific business: A central pillar is the "daily email" habit

Are you looking to build an or a daily broadcast routine ? Who is your target audience ?

Settle’s solution is . This is the art of combining entertainment with a soft, yet unapologetic, psychological pitch.

Before #1, Settle was known for the "Settle Sizzle"—using a shared enemy to create us-vs.-them bonding. But these early issues codify the strategy. In issue #3, he dissects how a chiropractor used “Big Pharma” as an enemy to boost open rates by 300%. In #7, he reveals why most “hate mail” is actually a sign you’ve found a profitable enemy.

Early issues codified several "Success Maxims" that Settle still teaches today: Named after the famous sitcom about "nothing," Settle

Treat every email as a mini-story or performance. Persuade: Focus on psychology rather than just features. Core Principles & Techniques in Email Players 1 - 15

: Marketers learn to use open loops and narrative hooks. By leaving readers on a cliffhanger, the newsletter ensures high open rates for the subsequent days.

Settle breaks down how to sell products before the reader even clicks the link. By structuring the email narrative a certain way, you prime the reader's psychological state. When they finally click through to the sales page, they are already convinced of the problem and looking for the exact solution you are offering. 2. Dealing with List Fatigue and Backlash

Settle demystifies content creation by proving that you do not need an exciting life to write exciting emails. Issues 6 through 10 teach readers how to turn mundane events into metaphors for business or self-improvement. Examples include: A rude interaction at a grocery store checkout. A plot point from an old 1980s action movie.

The key philosophy is that your email list is not a "list" of metrics, but a community of human beings who should want to open your emails just as much as they want to read their favorite newspaper. Highlights and Themes of Email Players Issues 1-15