Easyjet Rounded Book | Font New
The easyJet Rounded font family was designed by Dalton Maag, a renowned London-based type design studio. Because it is a bespoke typeface, is not available for public purchase or commercial use; it remains a trademarked asset of easyJet Airline Company Limited.
If you have ever booked a flight on easyJet’s website, checked in through the mobile app, or glanced at an electronic boarding pass, you have encountered the easyJet Rounded Book font. It is the workhorse that quietly handles all the brand’s functional typography.
Understanding the complete picture of easyJet's fonts involves more than just one typeface. The airline employs a strategic two-font system, clearly separating the brand's identity from the information it needs to convey. easyjet rounded book font new
Look for rounded corners (low contrast), high x-height for readability, and a lighter weight compared to the heavy brand logo.
The choice of a rounded sans-serif like EasyJet Rounded Book is a masterclass in modern design psychology. The rounded strokes create a friendly, approachable, and non-threatening feel. It's the perfect counterbalance to the anxiety that air travel can sometimes cause, especially for budget-conscious travellers. The easyJet Rounded font family was designed by
The EasyJet Rounded Book Font is part of a broader trend in typography towards more rounded, friendly fonts. In recent years, we've seen a proliferation of rounded fonts in branding and advertising, from tech companies to fashion brands. This trend reflects a desire for more approachable, human-centered design that resonates with audiences.
When you see an easyJet plane on the tarmac or a booking confirmation email, there’s more than just a logo at work. Behind the bright orange livery lies a carefully considered typographic ecosystem built around two main fonts—one famous and nostalgic, the other exclusive and modern. This article explores easyJet’s rounded book font, its relationship with Cooper Black, what “new” might mean for the brand, and how designers can work with these distinctive typefaces. It is the workhorse that quietly handles all
In typographic terminology, a refers to a font thickness specifically designed for optimal reading at small sizes—slightly heavier than a "Light" or "Regular" weight, but thinner than "Medium" or "Bold." When combined with a "Rounded" geometric profile, it creates an entirely different communication style.
: Unlike standard sans-serif fonts, the "Rounded" variant features softened, circular edges on the letters. This is intended to reflect a "warm and human" personality rather than a cold, corporate feel. Optimized for Reading